Art Deco Paris fashion 1928 poster. This Bal De La Couture poster is a new variation of the 1927 design seen here. In the Paris of the 1920s, the style was all about elegance and simplicity. This was a sudden departure from the cumbersome garments of the fin de siécle period, and grand fashion statements were made at the extravagant balls attended by the very wealthiest of Parisians. In this new Bal De La Couture poster, Bill Philpot captures the very essence of the period.