1960 Chevrolet Corvette Route 66 poster
1960 Chevrolet Corvette Route 66 poster. After WWII, servicemen began returning from Europe with two-seater lightweight sports cars by such companies as MG, Jaguar and Alfa Romeo, and the American motor industry began to take notice. Among them was Chevrolet, whose chief engineer Harley Earl encouraged the company to produce a competitive model.
In 1953 the Chevrolet Corvette went into production in Flint, Michigan, and was basically a hand-built vehicle that totally bombed soon after its launch. It had many shortcomings, not least of them the fact that the fibreglass body leaked water in heavy rain, and that the doors would swing open while the car was being driven. This was less than ideal but Chevrolet stuck with it. In time the car began receiving good customer reviews when compared to European equivalents.
In 1956 Zora Arkus-Duntov took over after production moved to a new custom-built factory in St Louis, Missouri, and turned the Corvette into a world-class sports car, which could take on and match many of its European counterparts.
When designing this poster I lifted the strapline from the 1960 Corvette press ad seen above.
The car was famously featured in a TV series which premiered in October 1960 called “Route 66”, starring Martin Milner as Tod Stiles, a middle-class college graduate from New England, and George Maharis as Buz Murdock, a working-class labourer from New York. The storyline was built around these two restless youngsters drifting across America, perhaps looking for some meaning to their lives, and generally finding adventure on the way. This was a well-produced series, which, unusually for its time, was filmed entirely on location, and ran for a total of 116 episodes until March 1964.
You can watch an excellent opening clip from one of the episodes on YouTube here: https://www.youtube.com/watch?v=Yr9nmZiYj6g
You can return to the Chevrolet Corvette poster in our shop HERE.