1930 Alfa Romeo Mille Miglia poster

Alfa Romeo Mille Miglia poster

1930 Alfa Romeo Mille Miglia poster.

This 1930 Alfa Romeo Mille Miglia poster celebrates the fourth year in which the event was held. I first stumbled upon a picture of this lovely Vittorio Jano designed Alfa Romeo 1750 some years ago in an Italian Alfa Romeo book. I immediately decided to use the image as a reference for a new poster. But I needed some background information about the car’s achievements. To find ideas how I might build the design, and not being an Italian speaker, I looked to the internet.

The flamboyant Tazio Nuvolari.

Nuvolari versus Varzi.

I found a wonderful story about the 1930 Mille Miglia event in which the charismatic Italian driver Tazio Nuvolari (pictured on the right) cheekily overtook his great rival Achille Varzi, also driving an Alfa. He did this by sneaking up in the dark with his headlights turned off, only turning them back on after he had passed Varzi. Of course, I couldn’t resist using this excellent yarn as the basis for my design, despite the fact that eyebrows are raised among the cognoscenti as to the accuracy of this version of events. But why let the facts get in the way of a good story?

Coppa Delle Mille Miglia.

The race is run over a figure of eight course starting out from Brescia to Rome and back to Brescia. This is a distance, as the name suggests, of close to a thousand miles. After sixteen hours of racing, Nuvolari beat Varzi by seven minutes to win the race.

The poster composition.

As is my custom whenever I formulate a composition for a Mille Miglia poster, I like to place the drama in the open countryside to concentrate on the cars and the headline text, as posters are supposed to do. By this method I retain simplicity so that their message can be taken in at a glance. Many paintings that attempt to recreate the race will feature cars racing through the towns and villages of Northern Italy. But I find this a distraction from the immediacy of my posters.

This particular Alfa Romeo Mille Miglia poster has been my most popular design by a considerable distance and is still selling well.

You can view this poster in our shop HERE.

You might also be interested in the 1936 Alfa Romeo Mille Miglia poster HERE.

Leave a Reply

Your email address will not be published. Required fields are marked *